Large-scale public SMS
displays are great at trade shows and special events. They can be used as
an attention-getter, to draw people to your location or event. They can
also be used to provide useful information, such as running Q&A sessions
Attract attention at
trade show booths
Equip your trade show booth
with a big, bright SMS text messaging display. It lets attendees send each
other fun messages about the trade show, and calls attention and business
to your booth.
The display serves as an ice-breaker to "draw them in". Often
visitors will come back to show their friends or just to see what's new.
And of course, you can display your own SMS text messages about what
At the same time, you're capturing callers' phone numbers. Later you
can send them a short "thank you for visiting" message, or a message with
a special offer or promotion.
The 21st century way to
One of the most popular
uses of Pangolin's IMU is to run question-and-answer sessions at meetings.
It provides faster, higher-quality interaction.
During the meeting,
audience members with questions use their phone to send text messages. The
Q&A moderator selects and queues the messages. They also can send replies
back to questioners, such as "Can you clarify your question?" or "Good
question -- I'll put you first". As the meeting proceeds, some questions
will be answered in the course of the discussion; these can be deleted
from the queue.
When the Q&A session
starts, the questions are projected for everyone to see, in the order
selected by the moderator:
Click for larger view
Contrast this with the
old-fashioned "raise your hand and speak up" method of randomly gathering
questions. By pre-selecting, editing, and ordering the text-messaged
questions, the best questions are asked first. The Q&A runs more smoothly
and efficiently. Also, the anonymity of SMS question-asking encourages
attendees who don't like to speak in public, or who are afraid of seeming
to have a "dumb" question.
Using SMS text messaging
has gotten rave reviews, both from meeting participants and from
organizers. It is the 21st century way to run Q&A.
added a vital interactive component -- our audience can use SMS to
query from their seats and the speakers appreciate the convenience
SMS Messaging at our conferences is
always a big hit. For many
it's the first time they have used messaging services in a group
context, showing the huge potential for using SMS in corporate
iHollywood Forum and MobileTech Forum
Video or laser display
Pangolin's Interactive Messaging Unlimited system can project the text messages
in either video or laser.
The video screen is simply the Pangolin SMS computer system running our
program. All you need is a standard computer video monitor or projector.
The video screen can include your company logo and visuals.
For extra excitement, consider using an eye-catching laser display.
It's not every day that customers see scrolling text messages in bright
laser light, projected 10 or even 50 feet wide. You can project inside
your booth or, at many shows, right onto the walls or ceiling. The laser
writing is guaranteed to attract attention, as it did at a Canadian trade
use leads to news coverage
Pangolin's SMS system
is more than eye-catching. It's news-catching. The Canadian
news network CTV NewsNet covered the ExpoComm convention.
Pangolin's SMS2Laser and LogicaCMG's SMS2iTV (which uses Pangolin
technology) were the lead items in their news coverage. Here's what
CTV had to say:
Would you like to get your
name up in lights? That was just one of the cool tricks on display
at this week's ExpoComm... a wireless technology show in Toronto.
SMS2laser can display messages … text from cell phones ... The
technology can also be used for clubs, special events, or anywhere
Also on display... LogicaCMG, the company that controls 70 percent
of world's text messaging, is trying new ways to take the
technology mainstream ... Interactive t-v for example. It lets
users get a chance to see their message in public.
Easy to rent or buy
- If you do just a few trade fairs and exhibits a year, you can
contact Pangolin to find a system rental. One of our worldwide dealers
will set up the SMS system and get it running. It only requires a screen
or monitor on which video is projected. (For laser projections, our
dealers can also provide this equipment.)
- If you do a number of shows, you can buy the Pangolin IMU text
messaging system and run it off of your own computer, a cell phone and video
projector. (For high volume applications you may want to buy or rent a
cellular data modem instead of using a standard mobile phone.)
very reasonably priced -- especially considering that you're likely to
have a unique attention-getter for your trade fair stand.
Database capture and promotions
Remember that every time someone sends an SMS text message, you've
captured their phone number, message and time of the message. This lets you send
a message back to individuals as well as groups of people who have
opted-in (subscribed) to receive messages. For additional information, see our
page about marketing, 2-way
messaging, and databases.
Used at telecom trade shows
If you're in the telecommunications industry, maybe you've already seen
Pangolin's SMS system in use at a trade show.
One of the world's top wireless telecom firms,
LogicaCMG, uses Pangolin's system
under the names "SMS2iTV" and "SMS2LASER". LogicaCMG
is the leading provider of messaging equipment, and in fact is the
inventor of SMS text messaging. They have exhibited the system at major telecommunications shows
- CDMA Americas
- Expocomm Mexico
- Expocomm Canada
The laser SMS system was covered in a TV and web news report from the
Canadian CTV Newsnet program "Webmania". The laser SMS system was also exhibited at the Lighting Dimensions
International (LDI) show in Orlando, by
For more information
To find out more about how the technology works, see
our pages about the IMU
message handling software, and the
VMU video display software.
For additional information on Pangolin's SMS text messaging system,
e-mail, fax or call us. This is
an exciting new technology, and we're happy to help you understand how it
can provide bottom-line benefits to your exhibition efforts.
Get attention at trade
shows by using a laser (or video) projector to display SMS text
messages. It is unique so it gets noticed -- and it gets people
interacting with your company. The screen shown here is 40 feet long
and 15 feet high. It made quite a splash for exhibitor LogicaCMG.
This brochure from modem manufacturer
MultiTech describes Pangolin's "Exciting New Uses for SMS at
Meetings and Events." Click on the image to read a PDF version of