|
|
 |
 |
 |
|
|
SMS/MMS messaging...
...for marketing and databases
|
|
|
|
Every text message you receive is
potentially useful in your business. At the simplest level, you can
analyze calls by location, by time and by message content. Pangolin's Interactive Messaging Unlimited system
also contains provisions for replying to users, managing subscriptions,
and even exporting databases.
All incoming messages are tagged with
information including the caller's mobile phone number, nickname, message
and date/time. You can use this information in four ways:
1: Analyze general marketing
information
You can export the incoming call record, and use this database for general marketing and information
purposes:
- How many callers came from specified exchanges, area codes or
countries?
- What are the most popular calling times?
- What are callers writing about your company or product in their
messages?
2: Immediately reply to callers (2-way
messaging)
When a text message comes in, you can reply to it. This can
automatically be sent to everyone ("Thank you for voting"). Or, the system moderator
can send a custom message to an individual ("That was a really good
suggestion -- thanks!").
|
 |
|
Vital message information
can be exported into a database, for further analysis and use.
|
|
|
|
 |
|
|
|
By using the Bulk Messaging feature, you can send a message to
all callers, or to a selected group:
|
|
|
|
 |
|
|
|
| Caution: The Bulk Messaging option
should be used with care. Not all users may want to receive the message. If
it is heavily sales-oriented or they did not give "opt-in" permission to
be contacted, they may consider it to be "SMS spam".
|
|
|
|
|
3: Sign up callers for opt-in subscriptions
Callers may want to get recurring information from you:
- Special offers and promotions
- Event times and information
- News, weather and sports scores
- Results of SMS contests ("Sorry, you did not win, but try again in
next week's contest.")
It's easy to set this up, with IMU's "Subscribe" feature. Callers send
you a special code word such as "SUBSCRIBE". IMU then automatically adds
them to the subscription database, and immediately sends back a welcoming
confirmation text. This text also contains information on the code word
necessary to unsubscribe.
|
|
|
|
 |
|
|
|
This is an excellent marketing tool. You are communicating with
people who specifically indicated they wanted to "opt-in" and receive your
text messages.
|
|
|
|
 |
|
|
|
4: Run directed marketing and promotions
Pangolin's IMU system can output a database with the incoming cell
number, nickname, message, date/time, etc. This can be used to send text
messages or even voice calls to users at a later time.
For example, you could run an ad saying "Text 'DRIVE ME' to
1415, to get a free test drive of the new Cowabunga SUV". You capture the
incoming phone numbers; later, salespeople call by voice to set
up appointments.
| Caution: This option should be used
with care. Not all users may want to receive the message. If it is heavily
sales-oriented or they did not give "opt-in" permission to be contacted,
they may consider it to be "SMS spam". |
For more information
To find out more about how the technology works, see
our pages about the IMU
message handling software, and the
VMU video display software.
For additional information on Pangolin's Interactive Messaging
Unlimited system,
e-mail, fax or call us. This is
an exciting new technology, and we're happy to help you understand how the
use of 2-way calling, subscriptions and databases can help promote your business.
|
|
|
