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Pangolin's
Interactive Messaging Unlimited software is
perfect for concerts, to allow fans a new way to interact with the stars
and with each other. At performances by Clay
Aiken, Anastacia and other pop idols, Pangolin's IMU's text messaging
program is used to display SMS text messages on giant TV screens onstage.
This use of SMS
text messaging proved very successful. According to a
Reuters article quoting one concert promoter,
"Fans loved
the concept and were sending
multiple text messages to our stage front screens in an effort to see
their names, talk to their friends, tell Anastacia how much they love her
and win prizes. Fans were so excited about it that marriage proposals were
proffered onscreen.”
At the
Anastacia concerts, the use of Pangolin's IMU was also a profit-maker. The
promoter estimated that "thousands" of SMS text messages were
displayed at each concert. The promoters decided to charge one euro (about US$1.26) to send a
message; about 10 percent of the audience sent messages.
Two-way
interaction with reply messages
In addition to
displaying incoming SMS text messages, concert organizers can also send reply
text messages. These can provide special offers, access to text news about
the artist, and other ways the artist can benefit and interact with their
fans. This type of interactive marketing can help boost concert attendance, and sales of albums and
tour merchandise.
For more information
For more
information about SMS use at the Clay Aiken and Anastacia concerts, see
the Reuters story at
MSNBC.com. A story about text
messaging at concerts in general is available from
Queensland University of Technology.
To find out more about how the technology works, see
our pages about the IMU
message handling software, and the
VMU video display software.
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