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SMS text messaging is an exciting new
feature that helps draw patrons to your club. Your customers interact with
each other by using the SMS (short message system) text messaging feature
on their cell phones. Their chatting is displayed on TV monitors or
screens in your club. Your customers are literally entertaining
themselves.
Pangolin's Interactive Messaging Unlimited system
allows you to conduct SMS campaigns that are sometimes called Club SMS, DJ
SMS, TEXT-TO-SCREEN, etc. and also helps you build a database of
your SMS-using patrons. Every incoming number and message is logged. These
numbers can then be used to send messages back ("Thanx for visiting tonite") and to promote special events and offers.
Pangolin's IMU system: What it does
Here are some ways that club owners are turning SMS into an
entertainment and marketing tool.
-
 Customers
flirt and chat with each other. The messages are
displayed on TV monitors or projected onto screens. Club-goers love to
read and send these messages.
Pangolin's IMU system lets users send or pick their own
icon, nickname and color, to further make their messages distinctive.
- Interacting with the club. While Pangolin's
IMU system runs by itself, it's also a lot of fun to have an "SMS jockey" in the loop to
encourage even more participation. Using an SMS jockey is an easy way
for the club to make personal contact with a lot of customers at once.
- Requesting songs.
Customers love to send in song requests via texting, instead of having
to go up to the DJ booth and shout out a request.
DJs love to be able to see a lot of requests at once,
to figure out what the crowd is looking for.
-
 Voting
on topics like the cutest girl, the next song, or the best player in the
band. Like any contest (e.g., Pop Idol) it's lots of fun to vote and to
see who the winner is.
- Marketing and promotion. Once you get their
incoming SMS number, Pangolin's system stores it in a
database. You can
then send them sending info on specials ("Two-for-one drinks until
11:30"), upcoming events ("Disco night with DJ Headman on Thursday") and
news ("Closed for renovations next week").
Easy to set up and use
One of the best things about Pangolin's Interactive Messaging system is that anyone can
set it up and use it. You probably already have staffers who would enjoy
working with this easy-to-use technology. All you need is a computer, an
incoming cell phone number (to receive the calls) and Pangolin's software.
For display, you can use video monitors or
projections, as well as standard laser
graphics projectors.
There are a number of clubs in Europe which are already using Pangolin's SMS
text messaging system.
For more information
To find out more about how the technology works, see
our pages about the IMU
message handling software, and the
VMU video display software.
For additional information on Pangolin's SMS text messaging system,
e-mail, fax or call us. This is
an exciting new technology, and we're happy to help you understand how it
can provide bottom-line benefits to your club.
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