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When movers and
shakers in media and entertainment meet for the annual Mobile
Entertainment Summit, their conference is aided by one of the very
technologies that is transforming the mobile entertainment market.
In a novel
approach to conducting audience Q&A after speeches and panel discussions,
conference producer iHollywoodForum utilizes technology
that allows any of
the 400 or so audience members to pose questions via cellphone text or
Blackberry messaging. After being previewed by a moderator, questions are projected onto video screens visible to speakers and panelists as well
as the entire audience.
The technology,
called Interactive Messaging Unlimited and made by Pangolin SMS of
Orlando, Fla., eliminates the need to place microphones throughout the
audience. It also enables people to anonymously pose questions, and increases the number of questions
that panelists can answer since it improves the efficiency with which they
field audience questions.
Separately at
the Summit, IMU was also used to send conference attendees cellular
text messages with updates on social events, scheduling and room
assignments.
ABOUT PANGOLIN’S
IMU
Interactive Messaging Unlimited
allows large-scale public displays of SMS text and picture messages. It
processes incoming messages and outputs them to video, for use in
venues such as concerts, nightclubs, trade shows, cable TV chat channels,
and special events. IMU can even control laser graphics projectors, to
create huge scrolling text messages on the sides of buildings or
mountains.
Pangolin’s IMU
is used at numerous wireless conferences and iHollywood events. During
presentations, audience members submit questions for the speakers, by
sending SMS text messages. These are displayed on video projectors, either
during the presentation itself or afterwards, during the Q&A session. Both
modes work extremely well, producing thoughtful questions
throughout the presentations.
ABOUT PANGOLIN
Pangolin is the world leader in laser
display systems. Over 80% of professional laser shows, worldwide, use
Pangolin’s Lasershow Designer 2000 system. LD2000 has won
more technical
and artistic international awards than all other laser display systems
combined.
Pangolin’s IMU system for SMS texting was
first implemented for laser projectors. It was later expanded to handle
video. A single IMU video screen can have various windows with live or
recorded video, SMS text messages, SMS voting polls, scrolling text,
advertising, and graphics. More information is at
www.pangolinSMS.com.
ABOUT MOBILE
ENTERTAINMENT SUMMIT
Mobile Entertainment Summit addresses all facets of wireless content
and entertainment applications from fundamental technology building blocks
to final end-user delivery. MES provides a dynamic deal-making environment
between content owners and distributors. Developer programs cover business
opportunities with carriers and publishers.
This event builds on the remarkable success of Mobile Entertainment
Summits that hosted more than 5000 paid attendees from entertainment and
wireless companies, more than 80% of which were company executives.
Speakers at previous Mobile Entertainment Summits include:
- Media companies -- Disney, Sony, EMI, Newline, Maverick,
Warner Bros, Paramount , Universal, Activision, THQ, EA, Jamdat, Sega,
and Fox
- Carriers -- Verizon, AT&T, Sprint, Cingular, T-Mobile, and
Nextel
- Handsets -- Sony Ericsson, Nokia, Kyocera, Motorola, Siemens,
LG, and Palm
- Technology -- Sun, HP, Texas Instrumemts, QUALCOMM,
Microsoft, RealNetworks, and Symbian
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