Real Estate

Take your real estate business mobile, with this marketing solution from Pangolin

In today’s real estate market, staying on top of your marketing efforts is more important than ever. You want to get the important information to interested parties as soon as possible. Our text message marketing software (IMU) allows you send information right to an interested party’s cell phone right when they want it, all the while creating a database of home buyer cell phone numbers, for you to market your listings to. Be everywhere at once, with Pangolin Text Marketing software

Imagine this…

A family is driving through a neighborhood looking for homes to buy, when they see one they like from the outside. The For Sale sign has a message on it… “Text (House 1) to: (407)-299-2088 for more information”. The family does this, and immediately gets a response message back with the number of bedrooms, bathrooms, square footage, listing price, nearby schools, etc. They decide they want to see more, and schedule an appointment with the real estate agent in charge.

We go a step further…

Let’s say that same family didn’t buy that house, but is still in the market. You now know what they are interested in. For example a 3 bed/2 bath home, approximately 2,000 sq ft. You can put them into a group within the IMU software, which will automatically receive text message updates on other houses you have for sale that fit that criteria. This allows you to be everywhere at once. You can actively be marketing different properties, all at the same time to parties you that know are interested.

How you can benefit using the system

Database Creation: IMU automatically creates a database of numbers for you. As people drive by your listing, and text in, their cell phone number immediately stored in your database. And you can segment these databases based upon certain criteria, like people looking for condos, 2 bed/3bath houses, houses with a certain square footage, etc.

Bulk SMS

This application sends out a mass text message to your specific databases. So you can send a message out to everyone who opted-in and expressed an interested in a 2bed/3bath house, letting them know about a new listing you have, which meets their criteria. It keeps your customers up to date with current information meeting their needs.

Note that there are rules and regulations that affect how BULK SMS can be used in certain jurisdictions and geographic territories. Some of these are discussed in the RULES AND REGULATIONS section of our web site. It is a condition of the license agreement of IMU software that you be familiar with, and abide by these rules and regulations in your area.